Abstract This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured and semi-structured interviews were conducted with a total of 26 micro-businesses drawn purposefully from the online database and underpinned by technology. organisation and environment (TOE) fram... https://balboasurfandsstylers.shop/product-category/girls-bucket-hats/